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For cannabis, CBD, kratom, vape, peptide and other restricted brands

Your marketing department, built for restricted brands.

A senior team with ten years in restricted brands, running your ads, email, SEO and social with the world's most advanced agentic marketing systems. Experienced marketers make every call.

Book a strategy call →No long-term contracts.

Marketers in charge. Agents doing the work.

Over 300 brandssince 2016. Brands we have worked with:

IcarusReady
Illustration · example data

Paste your store. See what we'd fix first.

Free. Takes about a minute.

Sound familiar?

Your ads go live. Then they get pulled. Then you start again.

A 36-second film in two halves. The usual way: ads live, sales climbing, then the account is restricted. New account, same story. Copy from a chatbot. Handed to a junior, found out late. Ads, and nothing else. Now the Icarus way: ads that stay live and scale. That's only the door in: research, creative, copy, AI influencers, SEO, email, social and campaign plans. Agents do the heavy lifting. People make the calls. Every result in one dashboard. Not only ads that stay live. Everything, done better.

Right now

Your ads keep getting restricted, and nobody can tell you why.

Accounts go down, and the money you spent goes with them.

You find out your account is down after the fact, and get excuses instead of a fix.

Your account gets handed to a junior, and the work shows it.

With us

Your ads run on strong accounts from official Meta partners. If one goes down, a new one goes live on your same pixel, with your data kept.

Every ad starts from deep research: your market, your rivals, and what buyers say in their own words on Reddit, forums and reviews.

Every result, and every other service you take, live in one dashboard you can open any time.

Meta ads

Meta ads first. Every other channel at the same standard.

A steady stream of ads in every format working now: face-to-camera videos, street interviews, podcast clips, animation and still images.

Meta now decides who sees your ad by reading the ad itself. So every ad we make is genuinely different, to reach a different kind of buyer.

Creative board14 ads · 7 industries · Illustration · example data

Cannabis & THC · 5

UGC film

TikTok0:12

Face-to-camera

Reels0:12
Static ad: sativa flower tin on a forest floor, Flower for the real ones

Static

IG feed1:1
Static ad: bag of exotic flower on a city pavement, 30 percent off

Static

IG feed1:1
Static ad: two friends with THC cocktails, buy one get one

Static

IG feed1:1

Wellness · 2

AI creator film

Shorts0:12

Podcast clip

TikTok0:12

CBD · 2

Animation

Reels0:12
Static ad: woman by the sea holding a tablet pack, with a five-star buyer review

Review static

IG feed1:1

Nicotine · 1

Static ad: better smokes, meme format

Meme static

IG feed1:1

Mushrooms · 1

Face-to-camera

Shorts0:12

Kratom · 1

Face-to-camera

TikTok0:12

Peptides · 2

Mascot film

Reels0:12
Static ad: row of BPC-157 peptide vials

Product static

IG feed1:1

Your live dashboard

See what every ad spends and brings in, live.

Every service you take from us is live in one custom dashboard. Watch the work being made and the results coming in.

Real Icarus screen. Client names, money and account details blurred.

Click tracking that links sales back to the ads.

Daily adjustments, a weekly report on spend and results, and a weekly call to go through it.

We judge ads on what a new customer costs you, against what they spend with you over the months after.

The first order often only pays back the ad. The profit is in the orders that follow, so we never judge an ad on the first sale alone.

How it works

One brief in. Our agents do the work. You watch it happen.

A looping example of the Icarus Mainframe: a brief comes in, agents read the brand file, write the welcome email, build three ads and pick search terms, and the work lands in a review list.

Icarus Mainframe
Illustration · example data

A senior team with ten years in restricted brands, running your ads, email, SEO and social with the world's most advanced agentic marketing systems. Experienced marketers make every call.

2016Running ads since
300+Brands worked with
9Services under one roof

The categories we work in

Find your category. We already know the rules your ads have to live with.

Who you work with

Real people in charge. Not a junior, not a faceless bot.

Simon Jordan, co-founder, at his desk in the Icarus office

Simon Jordan, co-founder

Leads client strategy and the relationships with the ad platforms. A decade in performance advertising behind it.

Michael Porke, co-founder, in the Icarus office

Michael Porke, co-founder

Leads the setup behind your campaigns and the work of scaling them.

Michael Porke with two members of the Icarus team

An actual team

Experienced marketers in every channel, working with the world's most advanced agentic marketing systems. You get a dedicated account manager and a private chat channel with us.

Michael and the team planning round a tableMichael with two of the team working through a plan at the whiteboardThe team talking in the office kitchenSimon with Ibtasam and Antonis at the office deskSimon and Michael with the team at the pub after workSimon and Michael at their desks in the office

Straight answers

The questions we get on every call.

Ask anything. These are the ones we hear most.

Simon and Michael with coffees in the office
Whose ad accounts do my ads run on?

Ad accounts from official Meta partners, not your own Facebook page, ad account or Business Manager. Those accounts are usually stronger, which tends to mean cheaper reach and sales when the ads are right.

What happens if an ad account goes down?

It's rare, but it happens, mostly when Meta changes its systems across the board.

We move your campaigns to a new account and connect the same pixel, the tracking code on your site that records visits and sales, so none of your data is lost. Then we relaunch, and Meta needs a short time to relearn.

Can you promise results?

No. We can't know your numbers before we've seen your data, so any promise up front would be made up. After the call you get a written proposal instead.

What do I get to approve?

You see your landing pages on a private preview link, and nothing goes live until you've approved it.

Do I own the ads and pages you make?

You do. Every page, ad and asset we make for you is yours, and it stays yours if you ever leave.

Am I locked into a contract?

No. There are no long-term contracts on any service.

How much does it cost?

Price and ad spend are set for your business on the call. Then you get a written proposal.

Who is this for?

Restricted and high-risk brands are our speciality. Many come to us after account bans with other agencies.

Do you use cloaking?

On some Meta campaigns, when it suits the brand. It means Meta's checking bots and fake clicks see a safe, plain page, while real people who clicked your ad land on the page built to sell.

It also filters out bot clicks that push up your ad costs. We use it on Meta only.

When it suits your brand better, we run fully compliant ads and pages instead, with the product a click or two later.

We have never lost an ad account to Meta's rule against cloaking.

Free guides

Learn how ads stay live in restricted categories.

Plain guides on advertising in restricted industries, from the people running the ads.

Read the guides

Free calculator: is your ad spend paying off?

See what your ads bring back. Then weigh it against what a customer spends with you over the months after, not the first sale.

No email, no signup. Nothing you type is stored or sent.

Open the calculator
Simon JordanMichael Porke

Your marketing department, built for restricted brands.

Book a strategy call →No long-term contracts.