Meta Advertising for Cannabis Brands

Run Compliant, High-Performing Ads on Facebook & Instagram

Scaling a cannabis brand with Meta advertising can feel like an uphill battle. Facebook and Instagram have some of the strictest ad policies, making it difficult to run profitable campaigns without facing constant ad rejections, low engagement, and unstable performance.

At Icarus, we specialize in Meta advertising for cannabis brands, ensuring that your ads stay live, get approved, and convert at scale. By navigating compliance policies, optimizing ad creatives, and leveraging advanced targeting, we help cannabis businesses maximize their ROAS while staying within platform guidelines.

The Challenges of Running Ads on Meta

Meta’s advertising restrictions make it nearly impossible for cannabis brands to run successful campaigns without a deep understanding of compliance and platform policies.

Common Roadblocks for Cannabis Ads on Facebook & Instagram

Without the right strategy and compliance expertise, many brands waste ad spend on campaigns that never reach the right audience.

At Icarus, we help cannabis brands scale profitably with Meta ads that get approved, drive conversions, and maximize revenue.

The-Challenges

Our Meta Advertising Strategy

We don’t just run ads. We engineer compliant, high-converting campaigns that get approved and perform at scale.

Advanced Compliance Tactics

  • Ad copy and creative strategies that align with Meta’s strict guidelines while maintaining brand authenticity.
  • Stealth compliance techniques that avoid ad flags while delivering your message effectively.

AI-Driven Targeting & Retargeting

  • Reach the right audience without violating ad restrictions.
  • Build lookalike and retargeting audiences to maximize conversions.

Landing Page Optimization for CRO

  • Custom-built, CRO-focused landing pages designed for Meta ads.
  • Ensure a seamless user experience that complies with Meta’s ad policies while driving higher engagement and sales.

Facebook & Instagram Advertising Services

We leverage Meta’s ad ecosystem to create campaigns that attract, engage, and convert cannabis consumers.

Facebook Ads

  • Strategic campaign scaling while avoiding compliance flags.
  • AI-powered audience segmentation for precise targeting
  • High-engagement ad creatives tailored to Meta’s algorithm.

Instagram Ads

  • Story and Reels campaigns optimized for user engagement.
  • Visually striking creatives designed to capture attention instantly.
  • Influencer-style ad placements for higher credibility and reach.

How Email Marketing

What Makes Icarus Different?

Meta’s advertising restrictions make it nearly impossible for cannabis brands to run successful campaigns without a deep understanding of compliance and platform policies.

95% Ad Approval Rate

Proven expertise in navigating Meta’s strict policies.

Proprietary Anti-Detection Technology

Direct traffic to unsanitized landing pages without compliance risks.

Data-Driven Scaling

Maximize ROAS and conversions while keeping ad accounts stable.

SEO & Paid Media Synergy

Aligning organic growth with paid media to increase overall traffic and sales.

Real Results: Meta Ads That Drive Revenue

Our data-driven approach ensures cannabis brands achieve real, scalable results through Meta advertising.

50% OFF D8 + D9 Campaign

This dual cannabinoid campaign demonstrated the power of stability, maintaining over 5 months of strong performance and achieving a stellar ROAS of 2.88. Our advanced anti-detection technology allowed direct traffic to unsanitized landing pages, ensuring maximum revenue and ad compliance
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50% OFF D9 Campaign

This campaign ran successfully for over 6 months, generating consistent results and driving more than 7,500 purchases while maintaining compliance with Meta’s policies. Despite challenges in the high-risk market, we achieved a predictable ROAS and ensured scalability.

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40% OFF Sleep Gummies Campaign

Using tailored strategies and compliance expertise, this campaign achieved a remarkable ROAS of 3.18. With over 4 months of consistent performance, we successfully drove targeted traffic to unsanitized landing pages, maximizing conversions and profitability.

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30% OFF Functional Euphorics Campaign

This campaign focused on functional euphorics, achieving consistent performance over 3 months. With a ROAS of 2.06, we helped this emerging product category gain traction while adhering to strict compliance guidelines, ensuring long-term ad stability.
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See the Impact of Data-Driven Marketing on Revenue

Our expert-led strategies are backed by real results. With a proven track record of success, we empower clients to make informed marketing decisions, optimize performance, and drive consistent revenue growth in an ever-evolving digital landscape.

50% OFF D8 + D9 Campaign

This dual cannabinoid campaign demonstrated the power of stability, maintaining over 5 months of strong performance and achieving a stellar ROAS of 2.88. Our advanced anti-detection technology allowed direct traffic to unsanitized landing pages, ensuring maximum revenue and ad compliance
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50% OFF D9 Campaign

This campaign ran successfully for over 6 months, generating consistent results and driving more than 7,500 purchases while maintaining compliance with Meta’s policies. Despite challenges in the high-risk market, we achieved a predictable ROAS and ensured scalability.

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40% OFF Sleep Gummies Campaign

This campaign ran successfully for over 6 months, generating consistent results and driving more than 7,500 purchases while maintaining compliance with Meta’s policies. Despite challenges in the high-risk market, we achieved a predictable ROAS and ensured scalability.

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0
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30% OFF Functional Euphorics Campaign

This campaign focused on functional euphorics, achieving consistent performance over 3 months. With a ROAS of 2.06, we helped this emerging product category gain traction while adhering to strict compliance guidelines, ensuring long-term ad stability.
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Impressions
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Purchases
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“We struggled with Meta ad rejections for months before working with Icarus. Their compliance strategies helped us get ads approved and performing consistently. Our ROAS increased by 35%, and we finally saw scalable, profitable growth from social ads!”Client Testimonial

Ready to Scale Your Meta Ads?

Ads That Work Today.
Strategies That Build for Tomorrow

You don’t have to navigate Meta’s complex ad policies alone. With the right strategy, compliance expertise, and campaign structure, you can scale cannabis ads profitably and predictably.