X Advertising - Icarus Digital Marketing

X Advertising for Cannabis Brands

Expand Your Reach with High-Impact, Compliant Ads on X (Formerly Twitter)

X (formerly Twitter) is a unique opportunity for cannabis brands to engage with highly targeted audiences. Unlike Meta and TikTok, X allows more flexibility in cannabis-related messaging, making it a powerful platform for brand awareness, lead generation, and conversions.

But compliance remains a challenge. Many cannabis brands face ad rejections, limited targeting options, and account suspensions due to policy violations. Without the right strategy, ad spend goes to waste, and campaigns fail to scale.

At Icarus, we navigate X’s ad policies to create high-performing, fully compliant campaigns that maximize engagement, visibility, and return on ad spend (ROAS).

The Challenges of Running Ads on X

While X offers more flexibility than other platforms, its advertising policies for restricted industries still create major roadblocks for cannabis brands.

Common Roadblocks for Cannabis Ads on X

Ad Rejections & Account Flags – Non-compliant wording or imagery can result in ad disapprovals
Limited Audience Targeting – Cannabis-related terms are often restricted in advertising tools.
Content Restrictions – Ads must be structured carefully to avoid policy violations while still resonating with buyers.

Without the right approach to compliance and audience targeting, many brands waste ad spend on ineffective campaigns.

At Icarus, we ensure your ads stay live, drive engagement, and scale profitably—without triggering compliance issues.

Our X Advertising Strategy

We combine stealth compliance techniques, audience insights, and CRO-focused landing pages to ensure your X ads perform at scale.

Stealth Compliance Techniques

Create ad copy and visuals that stay within X’s guidelines while still promoting your brand.
Use compliance-driven messaging that avoids ad rejections and account suspensions.

AI-Driven Targeting & Retargeting

Leverage interest-based and behavioral targeting to reach ideal customers.
Retarget high-intent audiences who have engaged with your brand on X and other platforms.

Landing Page Optimization for CRO

Ensure your landing pages are designed for conversions while maintaining compliance with advertising policies.
Optimize for fast page speed, seamless UI/UX, and mobile-first experiences to reduce bounce rates and improve ROAS.

X Ad Formats We Specialize In

We utilize X’s most effective ad formats to ensure maximum visibility, engagement, and conversions.

Promoted Tweets

Boost reach and engagement with strategic paid content.
Appear natively within users’ feeds,increasing authenticity and interaction rates.

Follower Ads

Attract high-intent audiences by growing your follower base.
Build long-term brand authority and community engagement.

Amplify Pre-Roll

Video ads that appear before premium content, increasing visibility.
Great for educating and engaging users in a non-intrusive way.

Trend Takeover

Place your brand front and center in X’s trending section.
Gain massive exposure and high engagement within trending conversations.

What Makes Icarus Different?

Compliance-Optimized Ad Strategies

Our team ensures ad approval and long-term campaign stability.

Performance-Driven Ad Creative

Data-backed visuals and messaging that drive engagement.

AI-Powered Audience Targeting

Reach the right audience without violating ad policies.

Paid Media & SEO Synergy

Leverage SEO insights to improve ad performance and traffic quality.

Ready to Scale Your X Ads?

Ads That Work Today. Strategies That Build for Tomorrow

You don’t have to navigate X’s ad policies alone. With the right strategy, creative execution, and compliance expertise, you can leverage X to build brand awareness, increase engagement, and drive conversions.

Get in Touch Today